Coffee Chat in 15 – Home Instead

Katie Bateman in conversation with Imogen Clarke, Head of Franchise Development at Home Instead. They discuss how they were developing virtual training platforms prior to the COVID-19 pandemic. Now that being put in place has shown an even greater need to train their franchisees and care givers virtually. They go on to discuss their franchise opportunity and business model.


The home care franchise transforming people’s lives and which can completely transform yours.

There are many different sorts of franchise. There are others in the care sector. But none are like Home Instead. Home Instead is a mission-led business which pioneered the concept of private-pay, high quality in-home care for older people. Leading from the front, they made it a successful franchise model in order to spread their concept to many more people around the country. So now, you can have the opportunity to offer valuable in-home care for families, while also enjoying a rewarding and successful change of career.

Making lives better for everyone

Join Home Instead, the UK’s No. 1 franchise company – a rewarding opportunity to change the way older people are cared for in the UK.

Home Instead offers a business opportunity like no other, delivering non-medical quality care and companionship to older people in their own homes.

The company provides franchisees with a proven model that delivers both outstanding care and outstanding results; put simply, Home Instead is making lives better for everyone.

There are now over 224 franchises in the UK and the global company operates in 12 countries with over 1,200 offices worldwide.

An ‘outstanding’ reputation

A rapidly ageing population means there are high levels of demand for Home Instead’s services. As a result, Home Instead franchisees enjoy huge growth opportunities.

Across the UK network, the franchise business supports more than 15,000 clients and employs in excess of 11,000 CAREGivers.

Home Instead has over 65 ‘Outstanding’ ratings from inspections by the Care Quality Commission (CQC) for the care they provide, more than any other home care provider.

Home Instead are community members of the FranchiseShow247 platform. You can find them on the floor of the exhibition. If you want to find out more about Home Instead and what they do, take a look at their virtual space here.

Find out more about virtual training platforms on our blog